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Haynes Bros Ltd has agreed Heads of Terms for Ernest Doe & Sons Ltd’s Case IH Agricultural Business at Woodchurch near Ashford, giving it coverage of East and West Kent for the Case IH farm machinery brand.
Haynes Bros Ltd have successfully operated the Case IH franchise in East Kent for over 20 years. However, having two competing agricultural dealers operating in close proximity in Kent, both with the same franchise, has been far from ideal for both parties and it has become clear that this is not commercially viable for the long term.
Following a strategic review of dealer coverage in the region and in close collaboration with CNH Industrial, one of our principal franchise partners, a mutual decision has been made to consolidate our agricultural operations in the Ashford area within Haynes Bros Ltd, centralising these operations at Great Chart.
As part of this agreement, the agricultural business currently operated by Ernest Doe Power, at Woodchurch, Ashford, including the agricultural staff, will be integrated into Haynes Bros Ltd’s network and Ernest Doe and Son’s Woodchurch branch will close.
While day-to-day operations will transfer to Haynes Bros from 25 July 2025, Ernest Doe & Sons will currently retain responsibility for the sale agreements on units they have sold to date, including outstanding account balances. However, as Haynes will now cover both East and West Kent for Case IH farm machinery, including Case IH manufacturer warranty, customers are invited to open an account with Haynes Bros Ltd for in territory parts and service work.
Commenting on this expansion of Haynes Bros Ltd, James Broadley, Group Managing Director of Haynes Bros Ltd said; ‘This move to expand our Case IH agricultural presence throughout Kent is another exciting chapter for our growing Agricultural business. Both Andrew Haynes, our Chairman and CEO, and I, would like to thank CNH and Ernest Doe and Son’s senior management team for facilitating this move, which further strengthens our agricultural operations in the South of England”
Adrian Woods, Haynes Agricultural Ltd, Operations Director said; ‘We look forward to welcoming the Ernest Doe Staff at Woodchurch into the Haynes fold and to continuing to build a successful future for the Case IH farm machinery brand throughout our new territory in West Kent’.
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For further information, please contact:
James Broadley, Group Managing Director –
Adrian Woods, Haynes Agricultural, Operations Director -
Haynes Brothers Limited is an Appointed Representative of Automotive Compliance Ltd who is authorised and regulated by the Financial Conduct Authority (FCA No. 497010). Automotive Compliance Ltd’s permissions as a Principal Firm allows Haynes Brothers Limited to act as a credit broker, not a lender, for the introduction to a limited number of lenders, and to act as an agent on behalf of the insurer for insurance distribution activities only.
We are a credit broker and not a lender. We can introduce you to a carefully selected panel of lenders, which includes manufacturer lenders linked directly to the franchises that we represent. We act on behalf of the lender for this introduction and not as your agent. We are not impartial, and we are not an independent financial advisor.
Our approach is to introduce you first to the manufacturer lender linked directly to the particular franchise you are purchasing your vehicle from, who are usually able to offer the best available package for you, taking into account both interest rates and other contributions. If they are unable to make you an offer of finance, we then seek to introduce you to whichever of the other lenders on our panel is able to make the next most suitable offer of finance for you. Our aim is to secure a suitable finance agreement for you that enables you to achieve your financial objectives. If you purchase a vehicle, in the majority of cases, we will receive a commission from your lender for introducing you to them which is either a fixed fee, or a fixed percentage of the amount that you borrow. This may be linked to the vehicle model you purchase.
Different lenders pay different commissions for such introductions, and manufacturer lenders linked directly to the franchises that we represent may also provide preferential rates to us for the funding of our vehicle stock and also provide financial support for our training and marketing. But any such amounts they and other lenders pay us will not affect the amounts you pay under your finance agreement; however, you will be contributing towards the commission paid to us with the interest collected on your repayments. Before we propose you to a potential lender, we will inform you of the likely amount of commission we will receive and seek your consent to receive this commission. The exact amount of commission that we will receive will be confirmed prior to you signing your finance agreement.
All finance applications are subject to status, terms and conditions apply, UK residents only, 18s or over. Guarantees may be required.
Haynes Agricultural Limited, Haynes Agritec Limited , Haynes Brothers Limited, Haynes of Maidstone Limited, Haynes Trucks Limited.
Registered in England & Wales: 00048511
Registered Office: Address: 23 Ashford Road, Maidstone, ME14 5DQ
Data Protection No: Z5658230
Firm Reference Number: FRN 1001070
